Friday, May 15, 2009

The Crisis of Trust and Its Recovery

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Download this episode (3 min)
Dale Dixon, President/CEO of Boise’s BBB, talks not about the economic crisis, but the crisis of trust and how consumers are beginning to have less and less trust in businesses, such as banks, in bankers, and politicians. He shares statistics and more to support his idea that it is up to local small business leaders to build this trust and help pull us out of this recession. A great listen for small business owners.

Posted by Better Business Bureau at 11:36 AM |  MAKE A COMMENT  

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Better Business Bureau
Boise, Idaho
Principles For Trust Start With Trust Establish and maintain a positive track record in the marketplace. Advertise Honestly Adhere to established standards of advertising and selling. Tell the Truth Reveal all related conditions or exceptions regarding products or services offered. Be Transparent Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer’s decision to buy. Honor Promises Abide by all written and verbal agreements. Be Responsive Address marketplace disputes quickly, respectfully, and reasonably. Embody Integrity Approach all business dealings, marketplace transactions and commitments with integrity.
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